Marketing News

Clairol Taps Christina Hendricks for New Campaign

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By: TOM BRANNA

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Clairol Nice ‘n Easy has tapped Christina Hendricks as its new brand ambassador. Hendricks will represent Nice ‘n Easy’s new “Shift a Shade” campaign, which is focused on inspiring women to make a hair shade shift to find their true color. Naturally a dark blonde, as a young girl Hendricks was first inspired to color her hair red by the fictional heroine of LM Montgomery’s books, “Anne of Green Gables,” an iconic redhead. Finally making the leap early in her career, Hendricks colored her hair...

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